Quotes from the high street!!

"What is Fairtrade?"

"I don't believe in Fairtrade"

"It's too expensive"

"Fairtrade should include British farmers"

"I buy it when I can"

"It tastes good ... especially the wine"

We have displayed our results into pie charts to clearly display in percentages what we found from consumers.



Our results conclude that from the small amount of consumers surveyed, Fairtrade products are accessable for customers, however people that decide to buy products use the same chains and are more often then not unwiilling to make a concious effort to purchase.

Why is Fairtrade important?

It is neither fair nor necessary that so many people throughout the world must live in poverty, or work in unacceptable conditions. The rules of international trade favour the commercial interests of the most powerful trading nations and the largest corporations at the expense of the wider public interest and smaller economic enterprises. The worldwide Fairtrade movement has developed to promote greater trade justice. It brings the interests of consumers together with those of small-scale producers in the developing world by:

• Working in partnership and committing to long-term relationships
• Setting prices that always cover the cost of production no matter how low the world price goes for particular crops
• Investing in the development of producers to help build sustainable businesses and the communities where they live
• Demonstrating ethical business practices and challenging others to do the same

(cited Winchester City Fairtrade Network)

What is Fairtrade?

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. (cited Fairtrade Foundation)

Looking around Winchester we found that several of the highstreet chains and other local businesses stock and use Fairtrade products. Retailers including; Holland & Barrett, Sainsbury's, Waitrose, Starbucks Oxfam and a local farmers markets.

What was our aim?

Winchester is deemed as a Fairtrade city; we wanted to find out whether the consumers within Winchester actually have access to and can purchase Fairtrade products. We surveyed the general public to gauge their opinions. In our survey we aimed to question thirty people of mixed gender and varying age range. Questions included;

• Do you buy Fairtrade products?
• Where do you purchase these products?
• What products do you buy?
• Do you make a conscious effort to buy Fairtrade over other brands?